
When I sit down with my Salt Lake County business owner clients (whether in person or on the phone), we try to look at EVERY aspect of their business, not just their books. And there is often great clarity when we peek at what is *behind* the books (marketing, sales, management, asset management, etc.).
The good news for my business owner clients from Salt Lake County is that when we put in place clear metrics and financial reports, they shed clear light on strategic decisions.
But the problem I've often found, is that OUTSIDE of the financial reports we're able to create for our clients, there are very few additional metrics in place to evaluate if they're headed in the right direction -- from a strategic, tactical and growth-oriented perspective.
Sure, financial numbers are great -- but what are your GOALS? And, I don't just mean sales goals.What do you want your business to look like two years from now?Five years from now?
And what are you doing to get there?
Too often, business owners a
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