
"You have been blessed with a mind that can direct your actions in any way that you choose." -Ramon Luis
It's easy to get lazy when a business can pick the low hanging fruit available in an easy marketplace.
But, that's not always the case, is it?
Markets shrink, funding dries up, prospects aren't as easily found, or profitability margins decrease. So what do you do? Many business owners don't know how to tweak their marketing and sales systems, so they can track the numbers at each step in the sales process and grow in new directions.
I have seen (in several industries) that the businesses who create a culture of accountability, have weekly sales meetings, track their numbers, and hold team members accountable, are successful ... while those that guess and "assume" are usually out of business. It's just a matter of time.
The key is knowing the numbers -- what is the average expected result, and how you are measuring up against that result for each step in the process. This is where accountability starts.
But many people don't want to track the numbers, because they might have to admit that they aren't doing their job and letting their teammates down. Others simply do not have the systems or do not understand how to track those numbers or understand the benchmarks of the average business, the good business -- and the great business.
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