
No, this is NOT just another "here's what we're doing about COVID-19" message.
The time for that was last week. Every brand and their brother sent out those messages, and they lost their usefulness -- right now, it's a marketplace expectation that we're all taking serious steps.
Regardless of what you feel about this situation, or the governmental response to it, it's time that we recognize that the ground has already shifted under our feet.
You can waste your (precious) breath to rail against that, or you can get productive.
But more about that in a moment.
For now, you don't need any medical advice from me, nor would it be beneficial for me to share with you my "work from home tips" (though those will be coming sometime soon).
Instead, I'm going to stay in my lane, and get real with you about your business r
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