What Is The Proper Role Of A Salt Lake County Small Business Owner?


"If a man does not keep pace with his companions, perhaps it is because he hears a different drummer." - Henry David Thoreau

I'm curious. What drove you to start your own small business? A passion for the product or service you provide? A desire to be your own boss? A chance to dust off some ambition? A drive to stick it to "the man"?

Did you become a small business owner because you enjoy marketing or management? Probably not. But, if you're going to continue to grow your business you have to realize this important fact: Unless you want your Salt Lake County business to forever stay in the category of "side hustle", you must move on from seeing yourself as a service or product provider.

Let me quickly show you the difference between an OWNER and a service/product provider.

A Service/Product Provider:

  • Has products or services
  • Talked to prospects
  • Has customers
  • Owns a business
  • Hopes they'll stay in business


  • Sells products/services
  • Continually talks to a list of prospects
  • Builds relationships with customers
  • Grows their business
  • Is building their business' future

So how do you make this shift? Well, here are a few questions you should be thinking about...

  • Do you have a plan to move your "service-oriented" tasks off your plate?
  • Are you building your prospect and customer lists in an ongoing, systematic basis?
  • Does your business have a marketing "system" in place?
  • If you stopped "doing your job" ... would your business immediately shut down?

What I'm learning: smart marketing and owner positioning can make the difference between doing "alright", and creating something of growing, ongoing value.

Until next time...

BE THE ROAR not the echo


 Janet Behm

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