WORD By Dave Olsen


"Most people give up just when they're about to achieve success." - Ross Perot

Ah, those lofty goals of New Year’s Resolutions. Did you make yours? By now, 29 percent of those who did will have already stopped. By June, only 46 percent will still be struggling to maintain their goals and by year-end, a paltry 8 percent will make it.

Not very encouraging, is it?

So many self-proclaimed experts will advise you to try harder, write more lists, and use more notebooks, bullet journals, and other (My opinion) time-wasters; they are fancy, costly products for you to record your efforts and goals. One YouTuber showed off her 18-inch tall stack of such products that she felt were essential. It sounds like a whole lot of busywork to avoid accomplishing one’s goals.

Instead of buying a mountain of paper, choose a word. Short, simple, free, and works everywhere you go. You can’t leave home without it, and no chance of losing it somewhere. If you are conscious, it is with you.

Step 1: Reflect on five questions. How do I want to feel? By the end of the year, where do I want to be? What new characteristics will I have? What do I want more and what do I want less of in my life?

These answers will create a picture of where you want to be by December 31, 2020.

Step 2:  You may need to meditate or sit quietly for five to ten minutes to figure out what word will guide you to your new you by December 31, 2020.

Step 3: Take ten minutes to write a list of words that you resonate with for your goal.

Step 4: Take another ten minutes to consider your list and select which word best fits your goals. For this to work, the word must be one you can see yourself committed to, not merely interests you.

Now you have the word of the year 2020.

Step 5: Every time you think of something you might do, run it past the word and confirm if it moves you toward achieving your overall goal. For example, if you chose Health, and you want to eat a bag of potato chips, even the experts and gurus will agree, potato chips will not help attain better health. But if you decide to take a walk after dinner, those same experts will all agree that it is the right choice.

But really, it doesn’t matter what the experts think; they change their advice more often then a baby diaper needs changing and for the same reason. You know what is right for you and that is the only person that counts.

Next New Year's Eve count up your successes and celebrate how you outperformed 92 percent of the population. Now that is how you win in life.


What are YOUR intentions for 2020? I'd love to hear about them.

Sure, you don't have your paperwork ready yet -- but give yourself a deadline, and help your accountant plan their workflow effectively at the same time. Poor planning is the "hidden tax" during this season.

This, of course, is why I'm in the business -- to help clients and friends make sure they're not getting nailed by these multiplicities of “hidden” taxes. This year  -- with so much future-casting based in uncertainty -- the "Stupid Tax" is NOT working with a well-prepared professional when it comes to your business taxes. Don't pay that one, if you can help it.

I'm grateful for our chance to serve you and your business through these blogs -- and we are dedicated to its success, in every measure.

BE THE ROAR not the echo®


Janet Behm

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