An Effective Lead Generation Strategy From Business Owner To Another

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 An Effective Lead Generation Strategy From Business Owner To Another
"To be yourself in a world that is constantly trying to make you something else is the greatest accomplishment." - Ralph Waldo Emerson

Advertising is obviously a crucial ingredient of any effective business plan, yet it actually works against many businesses -- especially small businesses. You see, most small businesses mimic what they see the "big boys" doing (I mean, big mammoth corporations or large, well-established ecommerce stores that have gone viral), and that's like a thoroughbred horse jockey trying to imitate an elephant trainer.

You have an entirely different agenda as a small business owner in Salt Lake County than does a larger business.
Many large corporations are engaged more with "marketing" than they are with direct advertising (which is what I addressed last week).

You see, to run a successful ad for a small business, it must do one of two things -- and do these ONLY:
1)  Generate Sales, or
2)  Generate Sales Leads.

Even better -- do it in a measurable, quantifiable way.

The best part -- when you do this right, then you have no problem "getting your name out there" ... but you'll also make money in the process.

Unfortunately, most businesses simply attempt to "get their name out there," and it's very likely that they won't generate sales OR sales leads with such advertising.

Business owners don't expect nearly enough from their advertising, and they don't hold it accountable for results. So they waste thousands of dollars, and then they start pounding their sales people for orders on the 26th of every month.

So ... what about when you're trying to generate leads? Well, don't try to accomplish overmuch at that stage.

You must remember that all you're really trying to do for lead generation is to get people to "raise their hands" and identify themselves as someone who has a problem -- and tell you who they are.

Anything more than that, will actually reduce your response. The purpose of pure lead generation advertising is NOT for you to tell them all about yourself -- not in the first step anyway.

The only purpose is for them to tell you who they are.

When you do this correctly, it's simple and effective.  And most importantly, nobody feels like you're chasing them.

And THAT'S a power position you want.


Feel very free to forward this article to a business associate or client you know who could benefit from our assistance -- or simply send them our way? While these particular articles usually relate to business strategy, as you know, we specialize in tax preparation and planning for families and business owners.

You can find our listing in the Business Directory found on this site.

Warmly,

Janet Behm
Utah Real Estate Accountants
 

 



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