"A business has to be involving, it has to be fun, and it has to exercise your creative instincts." - Richard Branson

Unfortunately, many small businesses brainlessly ape big corporations with their marketing, by (wrongly) believing that "if these huge companies built their businesses by that kind of marketing, then it surely should work for us." Build the brand,” they say.

The thinking behind that kind of marketing is that you "get your name out there," and the clients and customers will pour in. "It's all about word of mouth," they say.

Well, if you choose to go down this road, far better is real word-of-mouth advertising.

And that is something that can actually be stimulated and stewarded. And one of the best companies to learn from about this is Disney, specifically about their parks.

(And this is still true in 2021, btw, with all
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“Twenty years from now you will be more disappointed by the things that you didn't do than by the ones you did do.” - H. Jackson Brown Jr

As we have seen this year, life can turn on a dime ... and we can't plan for every one of the specific ways it may do so. But we CAN plan broadly.

For me and my family, we've put some simple plans in place for a VARIETY of circumstances, not just financial or legal. And it truly helps us sleep better at night, just knowing we have it all covered.

And the unfortunate reality is that the most recent numbers indicate that almost 60% of Americans don't have a basic will -- and that's a big problem.

One of the big reasons that most families don't yet have this in place is because of some incorrect thinking about whether it's right for them or if it's even necessary. And sure, some just haven't gotten around to creating a will or trust. Others think they don't need an estate plan because they're not "rich".

I've even heard from people that they don't want to put it in place because when they do, it's sending some sort of death
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"You have been blessed with a mind that can direct your actions in any way that you choose." -Ramon Luis

It's easy to get lazy when a business can pick the low hanging fruit available in an easy marketplace.

But, that's not always the case, is it?

Markets shrink, funding dries up, prospects aren't as easily found, or profitability margins decrease. So what do you do? Many business owners don't know how to tweak their marketing and sales systems, so they can track the numbers at each step in the sales process and grow in new directions.

I have seen (in several industries) that the businesses who create a culture of accountability, have weekly sales meetings, track their numbers, and hold team members accountable, are successful ... while those that guess and "assume" are usually out of business. It's just a matter of time.

The key is knowing the numbers -- what is the average expected result, and how you are measuring up against that result for each step in the process. This is where accountability starts.

But
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"Don't wait. The time will never be just right." - Napoleon Hill

As I mentioned last week, depending on how your business entity is structured, you could be paying anywhere from 15-25% (or more!) of your business revenue into the coffers of the IRS and various state departments of revenue.

This is the outcome of these blog posts: Guiding you in better business decisions.

Below is a list of what you will need during the tax preparation process on the personal side. Not all of them will apply to you -- probably MOST will not. Nonetheless, it's a useful tax checklist.

Before you get overwhelmed: yes, this is a long list -- but it's the unfortunate reality of our tax code that it's not even comprehensive! These items will cover 95% of small businesses. Really, this is for ensuring that you're able to keep every dollar you can keep under our tax code.

Also note: There are certain CARES Act (stimulus) and CAA (second stimulus) items that you will need to know as well. I've notated them in italics.
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"15 years ago, the internet was an escape from the real world. Now, the real world is an escape from the internet." -Noah Smith

Depending on how your business entity is structured, you could be paying anywhere from 15-25% (or more!) of your business revenue into the coffers of the IRS and various state departments of revenue.

Which, of course, is what we're here to help you minimize.

That's why the "second stimulus bill" signed into law in late December 2020 was a welcomed one for us here at Utah Real Estate Accountants -- simply because it means small business owners are getting more choices during a very tumultuous time. Review this blog to see what is appropriate for your unique situation.

So, because we've been getting so many questions about these, I'd like to run them down as simply as possible so you can make the right choice of action. Because action will be necessary in some cases.

1) Revamped and expanded Employee Retention Tax Credit
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“Life is really simple, but we insist on making it complicated.” -Confucius

Regardless of national events, or where things are at with PPP and EIDL -- as a small business owner, it's important that you take a REGULAR, clear-eyed look at the underlying legal and financial foundations of your business.

As we all pull our tax documentation together, I can't think of a better time.

I started with these last week, and I'm wrapping them up today.

My Small Business Health Quiz (Part 2)

From last week...

#1: Is the value of your business firmly established?
(Buy/Sell Agreements)
#2: Is there an emergency plan?
(Will & Asset Protection Strategy)
#3: What happens next?
(Business Succession Plan, and more)

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#1: Is the value of your business firmly established?
Questions to consider:

• Have I ever had my business value appraised by an outside party?
• Do I have a formal buy/sell agreement in place?
• Is my buy/sell agreement funded?
• Does my buy/sell agreement adequately protect my heirs, my business, and my partners?
• Has this agreement been reviewed in the last 3 years?

If you have any plans to someday extricate yourself from your business (and you should ALWAYS consider your exit strategy), these are critical questions.

#2: Is there an emergency plan?
Questions to consider:

• Do I have a will, and is it up to date with my business wishes?
• Do I have a plan to retain key employees if something were to happen to me?
• Are my assets protected from potential litigation?
• Have I identified and written down my trusted advisors?

Unless you plan to forever cheat death, a business owner would be foolish to not prepare for that event.

#3: What happens next?
Questions to consider:

• Do I have a formal succession plan prepared and on file?
• Does my succession plan have a provision for disability?

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"What would you attempt to do if you knew you could not fail?” -Robert Schuller

The passage of this relief bill brought some changes that we had been hoping to see for months (notably the deductibility of PPP-related expenses), but there is much more to this relief bill than merely that, and the $600 stimulus payments that get all of the press.

So I thought I'd delve a little deeper than I did last week on the high points of this CAA bill.

Eviction Relief
This new measure extends the moratorium on evictions under the CARES Act, designed to protect renters from eviction, until January 31, 2021. That means, if you are a renter, you have one more month to get right. For landlords, you need to know that you will have to wait one more month.

PPP-Related Provisions
As I mentioned, businesses are now allowed to deduct expenses associated with their forgiven PPP loans -- this is amazing news.

Further, the new law provides $284.45 bill
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"People travel to wonder at the height of the mountains, at the huge waves of the seas, at the long course of the rivers, at the vast compass of the ocean, at the circular motion of the stars, and yet they pass by themselves without wondering." -St. Augustine

"Help us remember that the jerk who cut us off in traffic last night is a single mother who worked nine hours that day and is rushing home to cook dinner, help with homework, do the laundry and spend a few precious moments with her children.

"Help us to remember that the pierced, tattooed, disinterested young man who can't make change correctly is a worried 19-year-old college student, balancing his apprehension over final exams with his fear of not getting his student loans for next semester.

"Remind us that the scary-looking bum, begging for money in the same spot every day (who really ought to get a job!) is a slave to addictions that we can only imagine in our worst nightmares ...

"Help us to remember that the old couple walking annoyingly slowly through the store aisles and blocking our shopping progress are savoring this moment, knowing that, bas
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"People travel to wonder at the height of the mountains, at the huge waves of the seas, at the long course of the rivers, at the vast compass of the ocean, at the circular motion of the stars, and yet they pass by themselves without wondering." -St. Augustine

"Help us remember that the jerk who cut us off in traffic last night is a single mother who worked nine hours that day and is rushing home to cook dinner, help with homework, do the laundry and spend a few precious moments with her children.

"Help us to remember that the pierced, tattooed, disinterested young man who can't make change correctly is a worried 19-year-old college student, balancing his apprehension over final exams with his fear of not getting his student loans for next semester.

"Remind us that the scary-looking bum, begging for money in the same spot every day (who really ought to get a job!) is a slave to addictions that we can only imagine in our worst nightmares ...

"Help us to remember that the old couple walking annoyingly slowly through the store aisles and blocking our shopping progress are savoring this moment, knowing that, bas
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